Co-founder and Chairman of the Board of vertically-integrated cannabis company Oregrown Industries Hunter Neubauer sat down with MJNews chief David Rheins for an in-depth look at the state of Oregon's legal cannabis industry.
As original advocate for Measure 91 (the 2014 ballot initiative that legalized adult-use cannabis to Oregon) co-owner and chairman of the board of Oregrown (www.oregrown.com), and chairman of the Oregon Cannabis Association's legislative committee, Neubauer meets regularly with the OLCC, where he advocates for reasonable rules and regulations for the legal cannabis industry.
Oregon's recreational marketplace was built with low barriers to entry -- meaning mom and pops not moguls built the industry. With no cap on the number of licensees, the market quickly became super-saturated, which resulted in over production and a drastic crash. Wholesale outdoor cannabis prices fell from $2K/lb. to $800/lb. which accelerated market consolidation and shrinking profits.
While other licensees raced to the bottom with lower prices, Oregrown has been able to command a premium price-point for its craft cannabis product -- building its "farm-to-table cannabis" brand on superior quality product sold through its upscale boutique retail locations, as well as other popular retailers.
"It's been a tough road, but we're [as an industry] better for that," says Neubauer.
What dynamics are shaping Oregon's legal cannabis marketplace? What can licensees do to prepare themselves for interstate commerce? What changes can we expect in 2022? If you are a professional or investor in legal cannabis, you won't want to miss this exclusive MARIJUANA CHANNEL ONE Interview.
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