Global Energy Drinks Market Size, Segments, Outlook, and Revenue Forecast 2022-2028 – ResearchAndMarkets.com

DUBLIN--(BUSINESS WIRE)--The "Global Energy Drinks Market Size, Segments, Outlook, and Revenue Forecast 2022-2028 by Type, Product Type, Packaging Type, End-User, Flavor, Distribution Channel, and Major Regions" report has been added to ResearchAndMarkets.com's offering. Global Energy Drinks Market is expected to record a positive CAGR of ~8% and is expected to reach nearly US$ 80 billion by 2028, owing to the growing demand for potential energy booster products like energy drinks which also improves physical and cognitive performance. Adoption of a healthy lifestyle and growing demand for energy drinks for mental alertness are some of the factors driving the market growth. The increase in health-conscious consumers coupled with lifestyle changes, eating and drinking patterns, and taste preferences are anticipated to augment the growth of the Global Energy Drinks Market. The surge in demand for a variety of flavor energy drinks that are sugar-free and calorie-free and increasing efforts of manufacturers to introduce new energy drinks in the market to fulfill the demand for consumers is likely to boost the growth of the market. The Global Energy Drinks Market faces challenges due to stringent regulations laid by governmental bodies on energy drinks. Governmental bodies such as The Food Safety and Standards Authority of India (FSSAI) and others laid strict regulations on energy drink products and regulated the amount of caffeine and others in the product, which may hamper the growth of the Global Energy Drinks Market. The COVID-19 pandemic positively impacted the Energy Drinks Market owing to the increased demand for functional beverages, and healthy drinks that boost energy levels. Moreover, consumers are still engaged in various exercise regimes in their homes, which leads to the continued need for energy drinks products. In addition, the increased consumption of energy drinks and increased sales of the products through online channels has benefitted the growth of the Global Energy Drinks Market. Competitive Landscape The Energy Drinks Market is highly competitive with ~150 players that include globally diversified players, regional players as well as a large number of country-niche players having their niche in Energy Drinks. Regional players comprise ~60% of the total number of competitors, while the country-niche players comprise the second highest of the total number of competitors. Some of the major players in the market include Lucozade Ribena Suntory Limited, Otsuka Pharmaceutical Co., Ltd., AriZona Beverages USA, National Beverage Corp., Red Bull, Monster Energy Company, PepsiCo, Coca-Cola, Amway Corp., NOS Energy Company among others. The leading global energy drinks companies such as NOS Energy Company, Red Bull, Monster Energy Company, and PepsiCo are highly focused on strategic product launches and are highly involved in promoting their products to hold their position in the market. Recent Developments Related to Major Players In February 2022, Red Bull launched the new Red Edition, with a watermelon taste in India. The new product is a perfect on-the-go drink and is available in retail stores like Reliance Retail, More, Spencer's, Ratnadeep, and others as
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