CALGARY, Alberta--(BUSINESS WIRE)--High Tide Inc. (“High Tide” or the “Company”) (Nasdaq: HITI) (TSXV: HITI) (FSE: 2LYA), a leading retail-focused cannabis company with bricks-and-mortar as well as global e-commerce assets, is pleased to announce the launch of Cabana Elite (“ELITE”), an optional paid membership upgrade for Cabana Club members. Starting today, customers can sign up for ELITE in-store and online at www.cannacabana.com. The Company expects that ELITE will extend the Cabana Club membership program, attract new customers and instill even greater customer loyalty. The Company anticipates that further discounts, benefits and promotions will be regularly added to ELITE. The table below outlines the various perks and benefits available to ELITE members: Cabana Club ELITE2 UNBEATABLE prices on cannabis3 √ √ Up to 80% off accessories, everyday √ √ 25% off accessory coupon √ Triple entries into the 420 Car Giveaway, featuring a TESLA Model Y valued at over C$100,000 √ Exclusive and limited edition ELITE branded accessories √ ELITE Flash Sales √ Birthday bags √ Cabana Cannabis Co. discount √ Discounts on High Tide’s leading e-commerce accessory platforms √ 5000+ retail and restaurant deals √ Tours, events and tickets √ 50% off delivery fee √ “I am delighted to finally announce the launch of ELITE, the next evolution in our innovative discount club model and a huge milestone for High Tide. The continuous innovation from our team has positioned us as a top-performing Canadian cannabis company, and ELITE is the natural result of this success. By leveraging the strengths of our diversified cannabis ecosystem, we are providing additional value to ELITE members by offering discounts on High Tide’s global online consumption accessories platforms. We see this as a big step towards building our loyalty program into a global cannabis community as we continue to convert price-conscious consumers from the illicit market into our legal cannabis ecosystem,” said Raj Grover, President and Chief Executive Officer of High Tide. “Our goal is to sign up as many Cabana Club members to ELITE as possible within the first year, following which we anticipate an even greater financial
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